Binh Dinh launches new tourism marketing campaign

Binh Dinh launches new tourism marketing campaign

The Binh Dinh provincial Department of Culture, Sports and Tourism has announced its newest marketing campaign aimed at a number of promising markets in Russia, Germany, India and Western Europe.

According to its Deputy Director Nguyen Van Son, the programme focuses on six different themes (culture, gastronomy and wine, cycling, business trips, wellness and health, active holidays) to build year-round tourism.

To carry out the campaign representatives of the tourism sector plan to actively participate in domestic and foreign tourism festivals and fairs as well as organising a large number of big events at home.

This new concept seeks to position Vietnam as a country that offers tourism products outside the main tourist season to ultimately extend the tourism season and increase tourist traffic.

In implementing this new programme, Vietnam plans to cater to special interest markets by presenting them with customized travel options geared toward their specific preferences.

In 2014, Binh Dinh province welcomed over 2 million tourists, including 171,500 international visitors, grossing total tourism revenues of VND787,091 billion.

Source: VOV

Bài viết liên quan

	Northern central region keen to develop culture-history tourism The northern central region will focus on developing culture-history tourism taking advantage of the rich cultural and historical heritage, it was agreed at a December 22 conference on how to implement the Master plan on the region’s tourism development to 2020 with a vision to 2030. Detail >>

	Huge rock wonders on Da Chong Mountain in Ninh Thuan Nui Da Chong (Da Chong Mountain) is one of the must-visit destinations in the central coastal province of Ninh Thuan as the peaceful place is renowned for many boulders with distinctive shapes. Detail >>